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When I first introduced HX = CX + EX — the Human Experience as the combination of Customer Experience (CX)… Read more
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Abstract The insurance sector is undergoing rapid transformation driven by artificial intelligence (AI). From underwriting and pricing to claims automation… Read more
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14 August 2025 As we navigate the accelerating landscape of artificial intelligence, the dawn of agentic AI—systems capable of autonomous… Read more
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By Dr Luke Soon, Computer Scientist Introduction: The Decisive Decades From 2025 to 2050, the tectonic plates of work will… Read more
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Introduction Artificial Intelligence (AI) did not begin with today’s data-hungry deep networks. It began in the 1950s with a symbolic… Read more
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By Luke Soon, AI Ethicist & Partner at PwC In 2027, you may share your workplace with a humanoid robot… Read more
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By Dr Luke Soon In recent months, I’ve had the privilege of exploring and articulating the future of Agentic AI… Read more
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The next leap is AGI: machines that can learn, reason, and adapt across any intellectual task, matching or surpassing the… Read more
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By Dr Luke Soon, Futuroptimistic AI Ethicist & Philosopher Introduction: A New Fork in the Road for Artificial Intelligence As… Read more
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As organisations race to deploy Generative AI (GenAI) and Agentic AI systems, the need for robust, scalable, and trustworthy testing… Read more
Genesis: Human Experience in the Age of Artificial Intelligence | Synthesis: The Superintelligence Protocol 